Fair Affliate Programs

In the past year or so, Social Media and Social Media Marketing have become buzz- words. This is due to the popularity of sites like MySpace, Digg, etc. The social media have two components - user generated contents and the ability to form networks of friends for sharing contents.

In sites like MySpace and Facebook users create their profile pages and use texts, pictures, and videos to embellish the pages. They can then share those contents with others in their friends’ network, or the social network

In sites like Digg, YouTube, Flickr users submit a summary of news articles, pictures, videos and they vote on the contents submitted by others. Popular contents are featured on the homepage and it drives massive amount of traffic to support your Internet Marketing.

There are many variations of the two models described above, including a combination of the two.

Using the social media sites to promote your product or services (or a website) is called social media marketing. There are two types of traffic you get when your content becomes popular in a social media site.

The primary traffic or the direct traffic comes from the site where it becomes popular. For sites like Digg, it can be huge and your site should be ready to handle the surge in traffic without crashing.

When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. They will put a url to the content. The secondary traffic or the indirect traffic flows from those url long after the surge due to the primary traffic is over.

So, what are the benefits of primary and secondary traffic from the social media sites? The primary traffic exposes your site to people who have no other means of knowing about your existence. Some of those visitors will become regulars to your site if you are providing something that they want on a regular basis.

The greatest benefit is the natural url to your site given by others because they want to discuss your offering. Natural url from a large number of relevant sites improve your search engine rankings and organic search traffic.

Social media & Internet Marketing lets you expose your site to a large group of people. If your search engine traffic has leveled off, shifting your focus to the social media marketing and becoming successful in that will take you to the next level in search engine traffic.

The only other alternative for increasing your search engine traffic is Internet Marketing & pay per click advertisement. If you are already running a PPC campaign, you can continue your PPC campaign through out the year to sustain increased traffic from search engines at a cost.

Social media marketing is free and making your site popular a couple of times in a year is enough to sustain increased traffic through out the year.

Share This

Tags: 04. Education, Online Business, Promotion and Marketing by admin
No Comments »

Writing articles is an excellent way to not only build your reputation as an expert in your field but also a good way to build profits into any affiliate program you are promoting. The key is to write an informative article without having it sound like an advertisement.

There are several ways to incorporate your affiliate links in an article submitted for publication. The most common and acceptable way to do this is by including a short bio of yourself as author of the article along with a link to the site of your choice.

This will usually include you expressing yourself as an expert and suggesting that your readers go to a certain site for more information. You can also just tell readers that as an expert you highly recommend this certain product and have used it yourself.

This is called the author resource box and is standard practice with almost all article directories and submission sites. If you are submitting to individual sites make sure to include a disclaimer along with your article that the resource box must be included if the article is to be republished in any blog, ezine or newsletter. 

But another, albeit sneakier, way is to write a review of a certain product or service and tell the reader that they can have a look at the product by following the link in the article.

Many article directories will allow up to three such links within each article as long as the article itself is not just a blatant advertisement for said product.

This can work to your benefit as you may join several different affiliate programs within the same niche and do a comparison between them and include your link for each.

Another approach that works great is to weave your affiliate links into your articles by simply being creative with the wording.

By just describing a product or service within your article and using an affiliate link to take your readers to a page as an example that can better describe your points will more likely be accepted and also greatly increase the chances of the readers clicking your them.

Research has proven that the most effective affiliate links are text links. They far exceed banners and flash animations when it comes to click through rates. By adding these links into your articles and distributing them across the web and also using them on your own sites and blogs you will see more clicks and more affiliate sales.

Share This

Tags: Online Business, Promotion and Marketing by admin
No Comments »

Recently there is a huge stir around the phrase “long tail marketing.” It primarily deals with retailing online and makes some real interesting points you should consider. The concept is written about by Chris Anderson (Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More) .

But what does it all mean? It means get busy with keywords and content to get all the searches possible to your site. People do search differently so you must consider all keywords that relate to you.

An example is a hobby site. Imagine the “length of the tail” in how many keywords that could be. Everything from backyards to zebras. It’s the length of the tail when all of those keywords are connected that can bring you more business. Think about a big tail on a huge animal, it covers a lot of ground and gets your attention when connected to an alligator! 

So to coin a phrase, “get your tail moving” and leave no rocks unturned. Some search for refrigerators and for some it is an ice box or the fridge. Think about what people name things in other parts of the world that are the same thing in your world.

In keyword research it is easy to spot and grow niches. Low search counts at the top 3 search engines can mean business for you when there is no competition. Use Wordtracker to find out what these less used search engine searches can do for you. So what if there are only 6 searches a month for an item; if you happen to sell that item and no one else does, you want that business. 

The long tail of search phrases will build traffic. You can not count on 80% of your traffic coming from 20% of your top used keywords based on readings at Google. Because competition for highly used words is so big, long tail marketing makes perfect sense.

If you are an Adsense publisher, imagine how many more relative ads you could display on all of those new low competition keyword pages. It is the total searches from all of those less used words that make using them worthwhile.

Create your content with a broader base of keywords to see the effect. Watch your site stats and be amazed at all of the new search terms you’ll be found with. Many will tell you more content or more products would be easy to market.

With search engines today it is all about content and keywords, and Google flat out says so in their webmaster guidelines. Long tail marketing is real easy with search engines. All you have to do is know the words people use.

Share This

Tags: Online Business, Promotion and Marketing by admin
No Comments »